Google Ads management
Search and display campaigns built around commercial-intent keywords.
Lead Generation
Lead Generation & Performance Marketing
Performance-focused marketing campaigns that generate qualified leads and improve conversions.
Overview
About our Lead Generation & Performance Marketing service
Performance marketing is measured by qualified leads and conversions, not impressions. We run Google Ads and Meta Ads campaigns with conversion tracking set up from day one, so budget moves toward what's actually working rather than what looks good on a vanity metric.
lead generation agencyperformance marketing companyGoogle Ads management IndiaMeta Ads agency
Lead Generation & Performance Marketing
Performance Marketing Focused on Qualified Leads
Clicks and impressions don't pay the bills — enquiries from real buyers do. Our lead generation service is built around one metric: the cost of getting a qualified lead that your sales team can actually convert.
We run campaigns on Google Search, Google Display, YouTube, and Meta (Facebook and Instagram), choosing platforms based on where your buyers are and how they search. Search ads capture people actively looking for your service, while Meta ads build demand through precise targeting.
A campaign is only as good as the page it sends people to. We create or optimize landing pages with clear offers, trust signals, and short forms, and set up conversion tracking so every call, form, and WhatsApp enquiry is measured.
Campaigns are reviewed and optimized continuously — pausing weak keywords and ads, testing new creatives, and shifting budget toward what produces leads. You get regular reports showing spend, leads, and cost per lead.
What's Included
What We Do
Meta Ads management
Facebook and Instagram campaigns targeted to your ideal customer profile.
Conversion tracking setup
Proper tracking so you know which campaigns actually drive results.
Landing page optimization
Aligning landing pages to ad intent to improve conversion rate.
Benefits
Why Choose Our Lead Generation & Performance Marketing Service
Google and Meta ads
Campaigns on the platforms where your customers search and scroll.
Conversion tracking
Calls, forms, and WhatsApp enquiries tracked accurately to measure real results.
Landing page optimization
Focused pages designed to turn clicks into enquiries.
Lead quality filters
Targeting and form design that reduce junk leads.
Ongoing optimization
Weekly adjustments to bids, keywords, audiences, and creatives.
Transparent spend
Ad spend is paid from your own account so you see every rupee.
Deliverables
What You Get
- Campaign strategy and budget plan
- Keyword and audience research
- Ad copy and creative design
- Landing page design or optimization
- Conversion tracking setup
- CRM or sheet lead integration
- A/B testing of ads
- Regular performance reports
Industries
Who We Work With
- Real estate
- Education & admissions
- Healthcare
- Home services
- B2B services
- Financial services
Lead Generation & Performance Marketing in action
Our Process
How It Works
- 01
Goal & budget setup
Step 1 of 5Defining what a qualified lead looks like and setting campaign budgets.
- 02
Campaign build
Step 2 of 5Ad creative, targeting, and tracking set up before launch.
- 03
Launch & monitor
Step 3 of 5Close monitoring in the first weeks to catch issues early.
- 04
Optimize
Step 4 of 5Reallocating budget toward what's converting, cutting what isn't.
- 05
Monthly reporting
Step 5 of 5Cost-per-lead, conversions, and ROI reviewed together each month.
Why Grox Media
Working With Us
Noida-based team
Registered office in Sector 90, Noida, serving clients across Delhi NCR, Mumbai, and Pune.
Clear scoping first
A free discovery call, then a written proposal with scope, timeline, and pricing before work starts.
24-hour email response
Reachable Monday to Saturday, 10 AM – 7 PM IST, with a 24-hour response time on email.
NDA on request
We sign NDAs before any project discussion, and all deliverables belong to you on final payment.
FAQs
Frequently Asked Questions
Yes, both platforms are part of this service — campaign setup, targeting, creative, and ongoing optimization based on performance.
Conversion tracking is set up before a campaign launches, so we can see which clicks actually turn into leads or sales — and shift budget toward what's converting.
It depends on your industry and competition — we assess this during the discovery call and recommend a realistic starting budget rather than a one-size-fits-all number.
Yes, landing page alignment with ad intent is part of performance marketing — a mismatched landing page undermines even a well-targeted campaign.
Monthly reports cover cost-per-lead, conversion numbers, and overall ROI, explained clearly alongside the raw data.
Paid campaigns can start generating enquiries within days of launch. The first few weeks are used to learn and optimize, after which cost per lead usually becomes more stable.
Yes. We can connect lead forms to your CRM, Google Sheets, email, or WhatsApp notifications.
Yes, our management fee is fixed and agreed upfront. Ad spend is separate and paid directly to the ad platforms.
Explore More
Other Services
Ready to get started with Lead Generation & Performance Marketing?
Get a free consultation — we'll scope your project and share a detailed proposal with timeline and pricing.